Smart Vision Lights promotes Nick Doornbos to Director of Sales

Norton Shores, Mich., January 23, 2023 — Smart Vision Lights (SVL), a global leader in the design and manufacture of innovative LED illumination solutions for machine vision and other applications, is proud to announce the promotion of Nick Doornbos to Director of Sales.

Nick took over the role as the interim Director of Sales in March of 2022. “He has shown a tremendous ability to grow and manage our sales team, work with our partners and guide and lead the customer service team here in North America,” says Dave Spaulding, President and CEO of Smart Vision Lights. “Nick has strengthened our promises we make to our customers; to deliver the best products available at the best value on time and to continuously improve our service to our customers. There is no doubt that he will help us grow even further in the years to come.” Nick earned the promotion after serving several months in the interim role.

Doornbos joined Smart Vision Lights in April of 2021 as Business Development Manager for the Midwest United States and brings nearly ten years of technical manufacturing, automation, and sales support experience, and has a proven knowledge of the various challenges faced in designing automated systems for industrial inspection.

“I am honored to be a part of the most innovative machine vision lighting company in the industry. This role excites me as I’ll have the opportunity to work on a broader scale with our customers through our salespeople,” says Doornbos. “I’ll have the ability to hear the voice of the customer throughout several markets and regions in the vision industry and continually hone our product and services to best serve our customers in this quickly changing and growing industry.”

Doornbos holds a bachelor’s degree in Business Administration with a focus on marketing from Davenport University.

About Smart Vision Lights
Smart Vision Lights (Norton Shores, MI) is a leading designer and manufacturer of high-brightness LED lights for industrial applications, including machine vision and Logistics applications. Smart Vision Lights products come with universal internal current-control drivers, offering constant or strobed operation, reduced wiring requirements, and easy installation. Smart Vision Lights products are also the safest on the market thanks to the company’s in-house IEC 62741 light-testing laboratory, guaranteeing conformity and compliance for your lighting systems, regardless of where they are installed around the globe. Learn more at or by calling 231-722-1199 in the U.S.