Everyone was excited to see if the new biennial show format would be a success and improve attendance. Unofficial numbers put the event at around 8,800 attendees over a 3-day period. The first day of the show started out slow in the morning. As the day went on the number of attendees gradually started to pick up and it stayed busy until the end of the day. The second day was EXTREMELY well attended all day and the SVL booth was no exception. The third and final day was busy in the morning and then trailed off making for a quiet afternoon.
Smart Vision Lights has been a regular exhibitor at the Vision show for years, but this year was a new experience for us. This year we were invited to be a part of the Stemmer Island. There were some great looking booths and it was really nice to see some new vendors as well. The Stemmer party took place, as usual, on Wednesday night. The Stemmer Island and surrounding space was filled with music, dancing, eating, and drinking. Stemmer did an outstanding job putting on a great event for exhibitors and attendees. A great time was had by everyone in attendance. Thank you Stemmer!
The event provided many avenues for high-quality networking. The Monday night Exhibitor party, hosted by VISION 2014, was filled with music, games, drink, and food. The AIA Networking Reception was a “must-attend” event that provided an update on the global vision and imaging market and was attended by hundreds of industry peers.
I think more and more people in Europe are starting to realize that we are a player in the lighting industry. We went through 4 cases of brochures in a day and half with barely enough to make it through the entire event. Both German and English versions flew off the shelves and we were left with 2 English copies by the show completion.
The biggest hits in the Smart Vision Lights’ booth were the TL305 Diffuse On-Off-Axis linescan blister pack light and the TSLOT light that fits inside a slotted aluminum extrusion. There was also a lot of interest in our triniti®-enable LED lights utilizing Gardasoft’s Triniti technology.
All in all the show was a great success. I am looking forward to the next VISION 2016 event.